Feb

05

Sustainable E-Commerce Business Models

Posted by : | On : February 5, 2012

Category: Commerce

Tags:, , ,

Sustainable E-Commerce Business Models

Finding a sustainable e-commerce business model is the goal of every internet marketer. Due to the fact that e-commerce has gained the majority of the market share in terms of the amount of money being exchanged, there are now more ways than ever to earn a living online. That being said, there are many ways to build income very quickly. Some of these e-commerce business models are sustainable. Others are not.

One type of model that, in the long run, has sustainability that is questionable, is a model that bases income around Pay Per Click (PPC) traffic. Search engines have and continue to tighten the standards with respect to their allowance of inclusion of sites built or designed specifically with the only out-bound page links being either those to other pages on the site or PPC ads.

Some search engines openly discourage these types of sites from being built and have actually put review teams in place as a means to manually review websites so as to be judged for continued inclusion or exclusion from the search engine index.

Obviously, if a site is reviewed by a human reviewer and tagged as a made-for-PPC site, then the site is, in many cases, removed fro the index. In these cases, the site owner would notice an immediate drop in traffic and income.

An e-commerce business model that is much more sustainable would be one that is based around a variety of useful products or services that are either owned by the promoter or that they are an affiliate of. This model only requires one website and the majority of the efforts put forth by the marketer are towards website presentation, functionality and value. Additionally, time will be spent on promotion of the website and its offerings.

Key to the building of a sustainable e-commerce business model is the capturing of targeted leads.

A list of targeted leads gives an internet marketer the ability to market to a targeted audience over and over again. Additionally, it gives the website owner the ability to invite repeat traffic any time fresh content is added as well as offer them new products and services over and over again.

A sustainable business model is based around the adding of value to the internet. A website that adds value to the internet will continuously do several things. It will continuously add up-to-date and fresh content that is relevant to the products and services that it offers but that is also relevant to the state of the industry that it serves or sells to. Additionally, a sustainable business model will link out to other resources as a means to provide visitors with a variety of options that are not available on that site. These outbound links would also be managed to reflect any changes or updates to the landing pages that they point to.

Having a business model with sustainability in mind is one that is based around one website that focuses on fresh content, products and services as opposed to a model that calls for numerous made-for-PPC websites that are low in fresh content, products or services and that do not link out to other resources.

 

Check out our FREE Search Engine Marketing Course here: http://thebitbot.com/free-internet-marketing-course/ Read the original and more like it here: http://thebitbot.com/2010/10/sustainable-e-commerce-business-models/

Feb

01

The Advantage of E-Commerce

Posted by : | On : February 1, 2012

Category: Commerce

Tags:,

The Advantage of E-Commerce

The internet has proved useful in many aspects of life and business marketing is definitely one of them. E-commerce, also known as electronic commerce is the process in which businesses use electronic media such as the internet and its related technology and applications, to create interaction between a buyer and a seller. This process is usually over the internet and can comprise of several other factors independent to specific types of businesses.

The business, company or organization may choose the means in which they would want to integrate their marketing tools. There are several options available and all of which have their own pros and cons.  The simplest form of e-commerce and advertising over the internet is through posting links over popular internet sites, which will then redirect the user to the company or business site once the user has clicked on the link.

Other means is through email, once the company has obtained a lead to a potential client, emails are sent to this client to alert them of products or services which they are most likely to be interested in. This is obtained through the statistical analysis of viewing history and internet activity that is recorded by tracking programs also available over the internet.

Electronic commerce is not limited to marketing and advertising however as there are other means wherein e-commerce may be applied such as in online transactions and transfers like in that of shipping of good, travel ticket purchase or transfer of money to and from bank accounts. The monitoring and maintenance of electronic data and finances is also done through internet use. Inventory systems and management through online database systems makes it easier for companies to communicate with each other in regards to the supplies they have available.

There are also other forms of electronic and online data collection systems available for commercial and business use.

 

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